About the The Sales PhD Workshop

This training combines academic research and practical experience to deliver an impactful program that brings sales professionals of all levels to their pinnacle of understanding and application in the field of business development and sales.

Learning Objectives

Participants will learn advanced strategies, tactics, and techniques to excel in the following areas:

  • INITIATING
    • Hunting
      - Mastering how to find your perfect target, locating the real buyer, and how to break through to them.
    • Landing the Meeting
      - How to get meetings scheduled.
  • CULTIVATING
    • Rapport and Relationship Building
      - Cultivate a bond that makes you a trusted advisor and a friend.
    • Understanding Their Wants and Needs
  • BUILDING THE CASE
    • Pitching
      - Present your ideas with clarity and with impact.
    • Pivoting
      - Learning how to pivot when changes arise to ensure you keep the deal.
  • CLOSING
    • Winning the Deal
      - Get to Yes
  • ONGOING
    • Relationship Management
    • Deepening the Business Relationship

Don’t see what you are looking for?

CONTACT US TO CUSTOM TAILOR YOUR WORKSHOP

Who should participate

  • Experiences Sales Professionals
  • New Sales Professionals

How it helps

Participants learn how buyers really think, and how a deep understanding of the psychological mechanisms involved in the decision making process will enhance the participants ability to sell more and close more deals.

Formats and Duration

The Sales PhD workshop can be delivered online, in-person, or blended. We offer a variety of durations from 2 day to 4 days depending on the desired outcome and level of discussion and exercises provided.

What participants are saying

The LBS team exceeds all expectations in a training provider. Not only do they bring their expertise to bare, but they are true partners in helping us achieve our L&D goals.

CHRO - POWER GENERATION AND STORAGE COMPANY

When you work with Lausanne Business Solutions you work with the principals. They are involved in every detail to ensure program success. Communication is seemless and workshops are highly effective. They are a team that thinks critically, problem solves, and delivers results.

DIRECTOR OF WORKFORCE - US GOVERNMENT AGENCY

After just 6 months working with LBS, our company is on its way to becoming a dominate player in our space. The Architecting Culture and Team Engagement frameworks have been instrumental in getting our management on the same page for “how” to operate as a strategically aligned team.”

SVP - WHOLESALE ELECTRONICS COMPANY

Looking for something else?...Find your training

Don’t see what you are looking for?

CONTACT US

Training with an impact

38+

Years in Business

300+

Organizations Improved

250,000+

Participants

4.8

Out of 5 Workshop Evaluation Average

99%

Participants Recommend our Trainings

100%

Client Satisfaction

10

Rated top 10 employee development providers by Training Industry's FindCourses

As Featured In

Case Studies

Transforming Leadership Communication in an Automotive Manufacturing Company

READ MORE

Elevating Sales Excellence: A Case Study in HR SaaS Revenue

READ MORE

Leveraging Data for Enhanced Workforce Engagement and Reduced Employee Turnover in the Insurance Industry

READ MORE

Custom Management Development Program for a Growth-focused Information Security Company

READ MORE

Unlocking Growth: Transforming Client Relationships in the Commercial Building Industry

READ MORE